Joss Stone poses unclothed for PETA

Joss Stone has become the latest celebrity to condemn the use of bear fur for the Queen’s Guards’ hats and has stripped off for an anti-fur campaign of People for the Ethical Treatment of Animals (PETA).

Regiments of the Queen’s Guards including the Scots Guards and the Coldstream Guards wear bearskin hats, made from the North American black bear.

Animal welfare group PETA are campaigning against the killing of the bears for the hats, but a MoD spokesperson has defended the military’s decision to kill bears.

The ‘You Had Me’ star is seen unclothed in the promos hugging a teddy with the tagline, ‘Bear Hugs, Not Bear Caps’.

“It’s time for the Ministry of Defence to finally make the switch and go fur-free, and I hope that the ad I have created with PETA helps raise awareness and puts a stop to this unnecessary killing,” she added.

“The North American Black Bear, whose fur is used, are not killed specifically for the Footguards caps,” said a spokesperson said.

“Their numbers in the USA and Canada are kept under control through very strictly enforced licensing regimes – this is how the fur is sourced.

We have looked into alternative man made materials in the past, but none has come remotely close to matching the natural properties that bear fur possesses.

We would be very happy to work with any potential supplier who believes they have the answer,” the spokesperson added.

Celebrities like Pamela Anderson, Sadie Frost and Roger Moore had earlier condemned the use of bear fur on the hats of the Queen’s guards.

Joss Stone bares all for PETA campaign

Joss Stone has reportedly bared it all for a new animal rights campaign that calls upon for the ban of black bear pelts worn by royal guards in the UK.

The ‘You Had Me’ hitmaker has teamed up with PETA activists for the shoot in the hope that it will convince officials to get rid of the Canadian bear fur caps worn by the officers.

"The plight of wild bears hunted for their skins and for fun is a subject very close to her heart. She hates the fact that Canadian black bears are slaughtered for their skins to make The Queen’s Guards’ ceremonial caps so decided to peel off for the campaign," a source said.

Stone, a vegetarian from birth has also been voted as the “World’s Sexiest Vegetarian” by PETA in the past. "It was quite full-on. She’s laying on a Union Jack (flag) with nothing on. It sends a message to the Palace over the fur they use. They are beautiful pictures and she was very comfortable being without clothes," the source added.

The advertisements featuring the 23 year old singer will be launched later this year.