The 26 year old beauty’s brand of natural creams and cleansers will hit shelves today.
Victoria’s Secret model is also planning to launch a clothing line under the same name with business partner George Moskos.
"She has an international profile and it would be a waste of an opportunity not to use that," said Moskos.
The pair’s relationship dates back when Kerr was still dating muso Jay Lyon and the trio lived together.
Lecova Natural Skin Care Products
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