Joss Stone has become the latest celebrity to condemn the use of bear fur for the Queen’s Guards’ hats and has stripped off for an anti-fur campaign of People for the Ethical Treatment of Animals (PETA).Regiments of the Queen’s Guards including the Scots Guards and the Coldstream Guards wear bearskin hats, made from the North American black bear.
Animal welfare group PETA are campaigning against the killing of the bears for the hats, but a MoD spokesperson has defended the military’s decision to kill bears.
The ‘You Had Me’ star is seen unclothed in the promos hugging a teddy with the tagline, ‘Bear Hugs, Not Bear Caps’.
“It’s time for the Ministry of Defence to finally make the switch and go fur-free, and I hope that the ad I have created with PETA helps raise awareness and puts a stop to this unnecessary killing,” she added.
“It’s time for the Ministry of Defence to finally make the switch and go fur-free, and I hope that the ad I have created with PETA helps raise awareness and puts a stop to this unnecessary killing,” she added.
“The North American Black Bear, whose fur is used, are not killed specifically for the Footguards caps,” said a spokesperson said.
“Their numbers in the USA and Canada are kept under control through very strictly enforced licensing regimes – this is how the fur is sourced.
We have looked into alternative man made materials in the past, but none has come remotely close to matching the natural properties that bear fur possesses.
We would be very happy to work with any potential supplier who believes they have the answer,” the spokesperson added.
Celebrities like Pamela Anderson, Sadie Frost and Roger Moore had earlier condemned the use of bear fur on the hats of the Queen’s guards.
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